Graphic Design
What I’ve learned about event branding is that every event must have a clear look of its own. With more than 30 big community events in a year across three locations, SteelCraft requires distinction between each one to reignite the excitement. In order to advertise for the event effectively, the posts and graphics across all platforms need to be cohesive. I’ve produced approximately 50 different formats of each event graphic to account for every placement including but not limited to Meta Ads, Eventbrite, website calendar, printed posters, tabletop flyers, Instagram, Mailchimp E-blasts, food/drink themed menus, etc. The event becomes recognizable with a consistent color scheme and people are more likely to be anticipating it. Though each event is unique, there is a vibrant theme that signifies what SteelCraft offers - family fun. For more examples, view @steelcraft on Instagram or visit steelcraftlb.com/calendar/
Private Events Lookbook
For big private events, there was a need for lookbooks that showcased the offerings of each SteelCraft location. Below, you’ll find one of the three along with an example of what a private events menu looks like. After I created these items, it caused an increase in booked buyouts and an overall professionalism for the brand.
